Blue Spoon Releases White Paper on Systems Marketing
An Accelerated Approach to Evolving New Marketing Capabilities
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Blue Spoon Consulting Group, LLC, announced the release of its white paper, Systems Marketing: A New Model of Pharmaceutical Marketing. The paper applies general systems theory to marketing, defining competitive strategy in new ways, introducing the concept of adaptive tactical systems as a solution to integrate marketing and sales components, and mapping the operating environment for companies to navigate accelerating issues of complexity, commoditization, and industry evolution.
Blue Spoon is making the white paper available to help pharmaceutical companies more rapidly evolve their marketing capabilities. As the drug industry adapts its activities to meet high rates of change in the marketplace, the imperative is on developing a new way of marketing guided by new thinking. The white paper provides strategic context to increase marketing competitiveness using a systems approach, addressing sense and respond flexibility, field-level optimization, non-linear decision making, demand-based performance measures, and designing packages of information technology and brand communications components to achieve speed and effectiveness instead of mass and efficiency. To receive a copy of the white paper, use the contact button below.
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