BASF AG: Website explains future-oriented chemical processes
Think innovatively, act responsibly: BASF lived up to this demanding motto last year with developments such as the low-fuel-consumption house, high-performance catalysts for novel engines and almost 1,600 patent applications. BASF is now presenting its innovative achievements on the Internet at www.basf.de/innovations.
Visitors who click on "Innovations explained" will discover how successfully chemistry improves the quality of everyday living. With reference to processes developed by BASF, it is demonstrated how chemicals make paper stronger, leather water-repellent or shirts wrinkle-free. In the presentation, full use is made of the capabilities of the Internet: animated graphics underline scientific and technical relationships.
The section headed "Innovations actualized" explains to the Internet surfer the way biodegradable plastics work or how automated test methods for enzymes are run in BASF's robotics laboratory. Vivid animations show the user how Variocrom® pigments for special-effect finishes create different color impressions, depending on the angle from which they are viewed. The Innovation website also provides information on research organizations, the history of BASF research and references to further publications on the topic of innovations. The new site replaces BASF's previous website entitled "Research & Development".
By the way, low-fuel-consumption houses are modernized old buildings in which heating oil consumption is reduced to three liters per square meter per year. This is mainly achieved by optimum heat insulation with BASF materials.
BASF is a return-focused global company generating long-term growth and profitability from its activities in chemicals, health and nutrition, and oil and gas. The company's product range includes high-value chemicals, plastics, dyestuffs and pigments, dispersions, automobile and industrial coatings, crop protection products, fine chemicals, crude oil and natural gas. BASF's approach to integration, known in German as "Verbund," is one of the company's particular strengths and provides a unique competitive advantage. With sales in 1999 of € 29.5 billion (about $29.5 billion) and a workforce of 105,000 employees, BASF is one of the world's top chemical companies. BASF's Internet address is www.basf.com.
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