Analytik Jena AG now present on the Japanese market
Distribution contract signed with Japanese Rigaku Corporation
Jena / Tokyo, Analytik Jena AG, provider of analytical and bioanalytical measurement systems as well as complete laboratory engineering services, and Rigaku Corporation of Tokyo have now signed a distribution cooperation agreement. In accordance with the agreement, in May 2002, Rigaku will begin to exclusively distribute Analytik Jena's atomic absorption spectrometer (AAS) on the Japanese market.
The two companies have middle-term plans to expand their marketing and distribution cooperation.
The product management in Japan is conducted by Mr. Yoshiharu Tada. He has many years of experience in the marketing and distribution of analytical equipment systems and of AAS- systems in particular.
The product launching will be started with more then ten workshops in Japan in May. In the run up to the introduction of the product to the Japanese market, all product documentation and application materials including system software have been translated into Japanese and intensive training programs concerning technical and application support have been conducted for Rigakus' employees, in order to reach a quick customer acceptance. Japan is with approx. 600 sold units the world's second largest market of AAS-systems after America.
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