18-Apr-2011 - Messe München GmbH

Final report: analytica Vietnam 2011 a successful exhibition

The second analytica Vietnam in Ho Chi Minh City was a complete success. The number of exhibitors at the fair increased by 70 percent compared to the premiere in 2009. A total of 127 companies from 19 countries presented their products and their latest developments in the analysis, laboratory-technology and biotechnology sectors to 3.647 trade visitors. Demand for high-quality analysis and laboratory equipment was particularly high. Attendance at the Vietnam Conference and the program of related events that were held in conjunction with the fair was also high.

"We are very pleased about the enormous interest that exhibitors and visitors have displayed in analytica Vietnam 2011," explains Susanne Grödl, Exhibition Director of analytica in Munich. "The outcome of this year's fair shows that the Vietnamese market has grown considerably during the past two years and still has a great deal of potential to offer future events."

There were a total of 127 exhibitors at this year's fair including 24 Vietnamese companies and 103 international companies. The largest contingent of international exhibitors was from Germany with 37 companies. China, France and Great Britain were also well represented. Visitors were primarily interested in products for food and environmental analysis such as equipment for trace-metal analysis or for analyzing organic traces and impurities. Leading manufacturers such as Agilent, Analytik Jena, Bruker, Dionex, Shimadzu und Thermo Fisher had products like these on exhibit.

At the end of the three-day event, exhibitors were very pleased with the fair's results

"We are very pleased with the response and the quality of the visitors. The sector for food-analysis equipment met with special interest. Having documentation available in Vietnamese was important. The technical expertise and politeness of the Vietnamese visitors created a very pleasant atmosphere at the fair", says Jürgen Behr, Managing Director at behr Labor-Technik GmbH.

Shirley Chapman, Export Area Sales Manager at Carbolite: "Pleasantly surprised by the level of attendance. We expect to increase our level of business in Vietnam as a result of our attendance."

Francis Pithon, General Manager at Fabrilabo (Association of Laboratory Equipment Manufacturers and Traders) was also extremely satisfied with the show: "This show was excellent as it enabled us to meet genuine customers and also to have access to a very good distribution network. It is a good opportunity for SME’s to have access to this growing market."

Phan Than Hai Bao from Shimadzu: "In fact, this exhibition helps our company to increase the market share. More people know our company."

Convincing program of related events

Attendance was also high at the analytica Vietnam Conference (209 participants) and the program of related events, which included workshops on specific themes and the Exhibitor Forum. The trend in the sector for the food industry and environmental analysis was also noticeable in the individual events on the agenda: The "Validation of Analytical Methods for FDA and EU Compliance" workshop gave visitors such as directors of food laboratories information about the latest regulations and standards resulting from collaboration with the European Union.

Facts, background information, dossiers
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