Dow Corning Names Global Marketing Manager for Solar Business
Hans ten Cate has been named global marketing manager of the Dow Corning Solar Market Business Unit. Based at Dow Corning’s European headquarters in Belgium, he is responsible for defining and leading the implementation of marketing and brand management strategies.
“Hans’ talent and experience helps solidify our commitment to providing silicon-based solutions throughout the entire PV value chain - from feedstock to materials - that improve performance, costs, availability and durability of finished solar modules,” said Gaetan Borgers, Dow Corning global solar industry director. “His knowledge of the solar industry and of developing relationships with key customers will be a significant focus for us as we seek to help the industry move towards being economically competitive with conventional energy sources.”
Mr. Cate joined Dow Corning in 1990 in the company’s Construction Industry, then moved to marketing roles in Process Industries and Life Sciences, where he took a Global Market Leader role in Household Cleaning products as well as European Commercial Management.
He has a bachelor’s degree in business administration from Nyenrode, Dutch School of Business and an M.B.A. from the University of Georgia, USA. He is a member of several industry associations, and alumni and professional societies.
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