DSM Food Specialties launches www.infantvision.com
Informative website explains nutritional role of polyunsaturated fatty acids
DSM food Specialties, Nutritional Ingredients, is launching www.infantvision.com, a website with important information for consumers and the medical sector on the polyunsaturated fatty acids AA (arachidonic acid) and DHA (docosahexaenoic acid). AA and DHA are nutrients, which are naturally present in breast milk. Both these unsaturated fatty acids are essential building blocks for the proper development of the brain and vision of infants. www.infantvision.com is DSM's contribution to the debate about the fundamental importance of AA and DHA for infants' optimum growth and development. It highlights the need for infants to take in sufficient amounts of these fatty acids through a correct diet which means, in practice, via breast milk or via formula milk to which these essential nutrients have been added.
DSM Food Specialties generally targets specific product information of this kind at baby food manufacturers, who purchase these fatty acids. Because of the general nutritional importance of this information, however, DSM is now also communicating through www.infantvision.com with obstetricians, gynecologists, pediatricians, family doctors, dieticians and clinic doctors, since these medical professionals perform a key role in giving advice on feeding of newborn infants.
As well as general information on the fatty acids AA and DHA, the site includes scientific studies on the role of AA and DHA in infant nutrition. All the technical and scientific information on the site is of course accessible to consumers as well. There, all parents or prospective parents can get help with their questions about fatty acids in baby foods. The Dutch- and English-language website www.infantvision.com performs the role of on-line library and archive on the subject of AA and DHA.
Johan Kamphuis, General Manager DSM Food Specialties, Nutritional Ingredients says: "The aim of www.infantvision.com is to ensure that relevant target groups pass on to each other the knowledge that AA and DHA are indispensable building blocks for the healthy development of infants. The emphasis here is on the benefits of adding AA and DHA to formula milk, because breast-fed babies in principle already take in sufficient AA and DHA."
DSM Food Specialties has developed this website in collaboration with Netlinq Framfab of Amsterdam. Netlinq Framfab is the Netherlands' largest Internet Company and is unique in its overall approach to Internet and e-projects of this kind. It is part of the Swedish Framfab group.
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