BASF Coatings expands its market presence in Africa Coatings
BASF coatings is expanding its market presence in Africa. Starting immediately, for instance, BASF Coatings' automotive repair products in the Glasurit® and Salcomix© refinish lines will be available in Ghana. In the capital city of Accra, as well as the metropolis of Kumasi, two dealers with BASF Coatings' partner Afrigerm Ltd have begun marketing the automotive refinish products in new subsidiaries.
"By expanding our market presence in Ghana, we are boosting BASF Coatings' overall business activity in Africa," says Arie Verboon, head of Export Business Development. For the launch of the business, BASF Coatings' support is not just limited to supplying their new partners with refinishing products. From the very outset, BASF Coatings' teams have stood by them with advice and technical know-how as they implemented their business concepts. BASF Coatings will also be regularly training the painters on site. According to Verboon, "We will be offering selected products from our Glasurit® premium brand line, which meet the high demands of professional body shops, as well as the complete range of Salcomix® products, which target the traditional market with their excellent price-performance ratio. This will put us in an even more successful position on the market." The new dealers' product range will serve as the basis for a strategically significant positioning of the Glasurit® and Salcomix® brands on the African market.
Most read news
Other news from the department research and development
These products might interest you

OCA 200 by DataPhysics
Using contact angle meter to comprehensively characterise wetting behaviour, solids, and liquids
With its intuitive software and as a modular system, the OCA 200 answers to all customers’ needs

Tailor-made products for specific applications by IPC Process Center
Granulates and pellets - we develop and manufacture the perfect solution for you
Agglomeration of powders, pelletising of powders and fluids, coating with melts and polymers

Dursan by SilcoTek
Innovative coating revolutionizes LC analysis
Stainless steel components with the performance of PEEK - inert, robust and cost-effective

Get the chemical industry in your inbox
By submitting this form you agree that LUMITOS AG will send you the newsletter(s) selected above by email. Your data will not be passed on to third parties. Your data will be stored and processed in accordance with our data protection regulations. LUMITOS may contact you by email for the purpose of advertising or market and opinion surveys. You can revoke your consent at any time without giving reasons to LUMITOS AG, Ernst-Augustin-Str. 2, 12489 Berlin, Germany or by e-mail at revoke@lumitos.com with effect for the future. In addition, each email contains a link to unsubscribe from the corresponding newsletter.